INSERT INTO kv (name, value)
VALUES
    -- b"hello world" (raw bytes)
    ('test_bytes', X'68656C6C6F20776F726C64'),

    -- b"\"hello world\"" (JSON string)
    ('test_string', X'2268656C6C6F20776F726C6422'),

    -- b"123" (JSON integer)
    ('test_int', X'313233'),

    -- b"true" (JSON bool)
    ('test_bool', X'74727565')
